What is Digital Signage?

It can mean different things to different people. Some say it’s a type of screen, a media player or a type of software, or some say it’s all of them. What we offer you is all three. Whether it’s an outdoor touchscreen, restaurant menu boards, or a point of sale display we’ll have you covered.

How do you use Digital Signage?

We have two way to use our Digital Signage displays:

  1. USB Plug-and-Play
    Providing a standalone solution, upload images and videos to a USB stick and then transfer it to your display, and then the display will play it in a loop once the USB is removed.
  2. Network CMS (Content Management System)
    This method allows you to remotely control the content of the displays, monitor the status of your displays and programme when certain content is displayed or not, via an online portal.

What are the benefits of Digital Signage?

There are many advantages of using Digital Signage; whether replacing traditional signage or introducing signage into a space where there was previously none. Some of these benefits include;

  • Display a selection of videos and images to help to deliver your message.
  • Display websites/RSS feeds with live information to keep customers informed.
  • Unlimited updates and eliminating costly printing charges.
  • Increase profits by focussed advertising for certain products/services/promotions.
  • Meet customers’ expectations with modern Digital Signage displays.
  • Bring interactivity to projects or campaigns by using Touch Screens.

Where can I use Digital Signage?

The home of Digital Signage is where your target audience are; e.g. public spaces. Whatever the location of your location, we have a large array of solutions. Our Ultra High Brightness Display is perfect for your shop window to attract passing trade as its powerful display can counteract the natural sunlight as well as the heat it brings. We match the right type of Digital Signage to your desired location.

Who uses Digital Signage?

Digital Signage has a natural fit with advertising, so it is no surprise that retail is a major sector where it’s used but as Digital Signage is so versatile it can be used in a whole range of industries. The Quick Service Restaurant sector has seen a huge up take in the use of Digital Display Boards with the ability to amend menus and display offers without the hassle of changing the boards. Digital Signage is perfect for the fast-paced world of the Estate Agent with new houses going on the market and others going sale agreed. We’ve installed a pair of ultra-high brightness displays in one of Reeds Rains stores. From healthcare, hospitality, corporate and education – all these very different sectors use Digital Signage. We also utilise the power of Digital Displays within Exhibition stands to help our clients stand out from a crowded space drawing in and engaging with potential customers.

This is the new way to communicate information and getting your message to your customers. The technology of Digital Signage is now more accessible to SMEs than ever before. Communication is at the centre of Digital Signage. It is vital to be able to communicate your message and ideas in the digital age. In a world dominated with screens, our Digital Signage solutions allow you to express your message your way.

Interested in finding out how you can use Digital Signage?

Take a look at this catalogue link.

Get in touch and we’ll arrange a meeting to discuss what solution will fit your Digital Signage needs.



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Bespoke Build

'An Exact Science'

• Original Concept design
• 3D Visuals & Technical Plan
• Tailored Joinery
• Multiple Screens & Digital Content
• Large Format Print
• On site Installation & Build


Local client of MAD Colour ‘Andor Technologies’ is part of the Oxford
Instruments Group and put us forward to create this Group stand for their
Microscience Microscopy Congress show in Manchester.


The stand was split into 4 to represent different parts of the group and
include a lecture theatre with a 3m x 1.5m LED screen, suspended banner,
demo stations and working areas.

Bespoke Build

'The Full Brand Experience'

• Original Concept Design
• 3D Visuals & Technical Plan
• Tailored Joinery
• Screen & Digital content
• Signage Panels
• Printed Flooring
• Large Format Print
• On site Setup & Build

The MAD Exhibit team were tasked with creating a show stopping stand to launch the ‘Naked’ brand at the London Plant Based Food Show in 2021. This ‘Foods of the World Market’ stand consisted of an American Diner, Airstream trailer serving British cuisine and Naked Market with foods from around the world.

All of this was created in a day at the London show and shows what’s
possible with an end to end MAD solution designed, manufactured, built and installed by our integrated team.

Custom System Build

'Travel. Build. Exhibit. Repeat'

• Orignal design
• 3D Visuals & Technical Plan
• Customised System build using REX Frame
• Screens & digital content
• Large Format Print
• Overseas Travel
• On Site Set Up & Build
• Supplying build plans to international contractors

The brief was to create maximum impact with a minimum footprint and the MAD team nailed it with this compact, robust stand that really punches above its weight and stands toe to toe with international food brands on aworld stage.

The modular system ‘Beach Shack’ was specifically designed to pack into flight cases to be transported on an international tour of exhibitions for innovative local producer Finnebrogue Artisan and they were delighted with the result which made a real splash on every stop.

Bespoke Build

'Build it Better for 22'

• Designed to brand guidelines
• 3D Visuals & Technical Plan
• Tailored Joinery
• Screen & Digital Content
• Podcast Studio
• Hot Desking
• Back lit Signage
• Large Format Print
• Overseas Travel
• On site set up & build

Text Help worked with MAD to build it better for 2022 and expand on the brand experience at the BETT Show London. Demonstration areas were expanded, full coffee bar facilities provided and Text Help commissioned a Podcast Studio on the stand itself connecting with not just visitors at the show but with customers across the world.

Screens featured heavily once again with a six panel array and four
sperate work & demo stations. Custom counters, bus stop signage and illuminated acrylic lettering really took the Text Help stand to the next level and we cant wait to build it better once again in 2023!

Bespoke Build

'Build it Better for 22'

• Designed to brand guidelines
• 3D Visuals & Technical Plan
• Tailored Joinery
• Screen & Digital Content
• Podcast Studio
• Hot Desking
• Back lit Signage
• Large Format Print
• Overseas Travel
• On site set up & build


Text Help worked with MAD to build it better for 2022 and expand on the
brand experience at the BETT Show London. Demonstration areas were
expanded, full coffee bar facilities provided and Text Help commissioned a
Podcast Studio on the stand itself connecting with not just visitors at the
show but with customers across the world.


Screens featured heavily once again with a six panel array and four
sperate work & demo stations. Custom counters, bus stop signage and
illuminated acrylic lettering really took the Text Help stand to the next level
and we cant wait to build it better once again in 2023!

Metallic Print Brochures

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